Transport Packaging Reuse Tiers: 100 Percent Lanes, the 40 Percent Floor, the 2040 Aim
Article 29's three lanes in full: own-site and linked-enterprise transport, intra-state B2B transport, and the general market tier - plus the formats exempted and the units the percentages count.
The short answer
Article 29 sets reuse tiers for transport packaging - pallets, crates, boxes, trays, intermediate bulk containers, drums, canisters and their kin - in three lanes. Lane one: transport packaging used between different sites of the same company, or between linked enterprises, must be reusable within a system: effectively all of it, from 2030. Lane two: transport packaging used between different companies within the same member state carries the same full-reuse expectation. Lane three: transport packaging generally - including cross-border flows - must reach at least 40 percent reusable from 2030, with the framework's aim rising to 70 percent by 2040. Pallet wrap and straps are exempted from the tiers by delegated decision, because securing a load has no reusable format at scale.
The lanes are defined by the flow, not by the asset: the same crate is lane one on the inter-site shuttle and lane three on the export run. Flow mapping, not asset purchasing, is therefore the compliance exercise.
Flow mapping: the exercise that decides the programme
Build the map from shipping data: every transport-packaging flow, its origin and destination (own site, linked enterprise, third party; same state or cross-border), its format, its annual units and its current return behaviour. The map sorts the estate into the three lanes and exposes the three programme types the tiers demand: closed-loop conversion (lanes one and two: dedicated fleets, return legs in existing logistics, washing and repair at a node), pooled-system joining (lane three's cheapest route for standard formats: the pooler's fleet and network), and format redesign where neither loop nor pool currently serves the flow. Experience says the map surprises: most estates find their lane-one flows smaller and their pooled opportunities larger than assumed, which reorders the investment queue usefully.
Counting the tiers: units, rotations and evidence
The percentage is a share of transport packaging units circulating in systems (the counting conventions will be formalised; plan on unit-based counting with the system's records as evidence). The evidence per flow: the system's identity and operator, the asset population and its rotation records, loss and retirement rates, and the flow's assignment to a lane. A producer's tier position is thus a report assembled from system data - one more reason the pooled route appeals (the pooler's reporting is industrial-grade) and the do-it-yourself closed loop must instrument itself from day one. The measurement guide in this station builds the metrics; the tier file simply has to hold them per flow, per year.
The cross-border lane and its frictions
Lane three's 40 percent is where cross-border reality presses: export flows to third countries and distant member states stretch return logistics past economic sense for many formats, which is precisely why the general tier is a percentage rather than a totality. Strategies for the lane: pooled systems with European networks (the asset returns to the pool wherever it lands), foldable and nestable designs that cheapen the empty return, and honest allocation - put the reusable share where loops are short and volumes dense, and let the percentage be earned there rather than performed everywhere badly. The framework's 2040 aim at 70 percent says the direction continues; today's network choices should not paint the estate into the short-haul corner.
Linked enterprises and the group question
The linked-enterprises lane reaches groups whose logistics span legally distinct companies - the group distribution centre serving sister companies is lane one, not a market flow, which brings a large share of intra-group transport inside the full-reuse expectation. Groups should map flows by the regulation's linkage concept rather than by their internal transfer-pricing habits, and note the consequence for shared service centres serving both group and third-party customers: the same dock runs two lanes, and the fleet and its records must keep them distinguishable. The flow map's lane field is a legal attribute of each movement, recorded like one.
Primary sources on the record
- Regulation (EU) 2025/40 of 19 December 2024 on packaging and packaging waste, Official Journal text on EUR-Lex.
- European Commission, packaging waste topic page - guidance and act progress.
- Commission Delegated Decision (EU) 2026/429 of 25 February 2026 supplementing Regulation (EU) 2025/40, text on EUR-Lex - the exemption of pallet wrappings and straps from the 100 percent reuse requirements.
Legal status: Article 29 of Regulation (EU) 2025/40; format exemption by Commission Delegated Decision (February 2026) for pallet wrap and straps. Application position for this topic: From 1 January 2030; general tier aiming at 70 percent by 2040.